Why Is Each Marketing Function Needed Whenever A Product Or Service Is Sold?
journal commodity
Periodical of Marketing
Published Past: Sage Publications, Inc.
https://doi.org/x.2307/1247516
https://world wide web. jstor .org/stable/1247516
The Journal of Marketing (JM) develops and disseminates knowledge about real-earth marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a meaning office in shaping the content and boundaries of the marketing discipline?
Sara Miller McCune founded SAGE Publishing in 1965 to support the broadcasting of usable cognition and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of bailiwick areas. A growing choice of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and afterward her lifetime will become endemic by a charitable trust that secures the company's connected independence. Primary offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com
Source: https://www.jstor.org/stable/1247516
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